A B2B website has a narrower job than most consumer sites. It has to explain a complicated offer to several people on the buying side, then pass a qualified lead to sales. The nine agencies below all show at least one B2B project on their own websites, from payroll software to trade supply to industrial automation.
The ranking weighs five things: websites each agency has launched and named, published results tied to named clients, the strength of its B2B case work, technical depth across CMS, migration, integration and commerce builds, and the size of the team behind it.
How to choose
If the site has to generate leads
The strongest signal is a published lead-generation result from a named B2B client. Isadora Agency reports conversion figures for a payroll software client whose rebuild paired the new site with brand, SEO and conversion work.
If customers order from you online
A trade or parts catalog with account pricing is a commerce build. VML and Accenture Song both show B2B ordering platforms, one for a UK trade supplier and one for a life sciences and materials company.
If you run sites in many countries
Bounteous moved an industrial company's multi-language site onto one platform, Valtech gave an accounting and payroll software company a global Sitecore platform for marketing teams in several countries, and Cognizant helped a Spanish banking group centralize content across 13 countries on Adobe Experience Manager.
If the brand is changing too
Isadora Agency handled the same payroll client's visual identity and website in one project. Razorfish fits when the site launch sits next to a global campaign, the kind it ran for a business growth platform in its main B2B case.
B2B ordering sites and B2B marketing sites are different builds
Two of the nine agencies lead their B2B work with commerce platforms: VML (Wolseley, Premier Farnell) and Accenture Song (a life sciences and materials company). Those projects revolve around catalogs, account logins and back-office links. Others built marketing sites, such as APS Payroll's demand-generation site (Isadora) and the global Sitecore platform Sage's marketing teams publish from (Valtech).
The kind of B2B site in an agency's case studies says more about fit than its proposal does. A team that built a trade ordering portal hasn't necessarily built a lead-generation site, and the reverse is also true.
Only one agency on this list publishes a starting price
Eight of the nine agencies don't publish a minimum project size. Isadora's project inquiry form lists website and product design bands that start at $95K. For the others, price arrives after a scoping call. Cognizant and Accenture Song also sell design as one part of much larger consulting businesses, so a website quote may come bundled with other services.
What B2B website design costs
The one published reference point among these agencies is Isadora's inquiry form, which lists website and product design budgets in four bands: $95K to $165K, $166K to $250K, $251K to $400K, and $401K and above. Ongoing digital marketing is a separate monthly line.
Where a B2B website design project lands within a range like that depends on scope more than page count. CRM connections (APS Payroll's site feeds Salesforce), large product catalogs (Virco's site manages more than 100,000 configuration options), regional sites and migrations each add design and engineering time. Quotes that price those pieces separately are the only ones that compare cleanly.