Most of the projects on this list started from a site that had become hard to update or hard to navigate, and the new site also had to protect the search traffic the old one had earned. The eight agencies below each show redesign work on their own websites, for city governments, nonprofits, manufacturers, food brands and financial firms.
How to choose
When the catalog is the hard part
Isadora Agency shows redesigns where large product catalogs and multi-locale sites had to be organized so the client's team could manage them in the CMS.
When the old platform is the reason for the project
In the Reply and Digitas projects, the redesign came with a move to a new CMS, a SaaS platform for one and a headless system for the other. Bounteous paired its redesign with a move to cloud services.
When the site has grown into several sites
Perficient's redesign merged 24 separate websites into one on a single Sitecore platform.
When most of the content is out of date
Slalom and Digitas both started with content audits and cut outdated or low-value material before migrating the rest.
Content and platform work sit under the visual design
Under the new templates and visual design on these projects sit two harder jobs. The content work covers audits and information architecture, and the platform work moves the site to a new CMS or a newer version of the old one. Reply's Oppenheimer project mapped 2,961 existing pages to new templates, and Slalom reviewed more than 6,000 pieces of content for a national multiple sclerosis nonprofit before anything moved.
A pitch tends to show the visual design. The content and platform work decide how long the project takes and whether search rankings survive launch.
Several of these redesigns led to longer relationships
Isadora Agency has continued work with Virco across several projects, and Razor's redesign grew into years of commerce work. Whittaker's used its AKQA redesign to plan a later commerce phase, and Bounteous's cloud work for the City of Medicine Hat included building cloud skills in the city's own developer team.
What a website redesign costs
Isadora Agency publishes website and product design bands that open at $95K and reach $401K and above. Most agencies confirm scope through discovery before quoting.
Redesign budgets move with the number of page templates, the volume of content to audit and migrate, integrations with product, listing or CRM data, redirect planning for old URLs, accessibility work and any platform license change. A quote that prices migration apart from design and development makes it easier to compare firms line by line.
